How Vendavo Cut Lead Response Time by 90% With Automated Routing

The challenge

Leads from Vendavo’s Google Ads contact form arrived by email. A marketer downloaded a spreadsheet and re-entered each lead into a form on the website before sales ever saw it. Follow-up could take hours, by which time the lead had cooled.

The solution

A Zapier workflow now triggers the moment someone submits the Google Ads form, sends the lead straight to the CRM and alerts sales reps in real time. Vendavo also replaced its decision-tree chatbot with an AI chatbot trained on product pages and data sheets, which captures visitor details and feeds them into the same CRM pipeline.

The outcome

• 90% faster lead response, down from hours to minutes
• 120+ chatbot conversations handled per month
• No new headcount: one marketer runs lead routing and the chatbot
• The new chatbot went live within two hours

KtizoTech's take

Speed to lead is one of the cheapest things to fix. If a new enquiry has to be read, copied or forwarded by a person before sales can act on it, that step can almost always be automated in days, and the result shows up directly in how many leads you reach while they are still interested.

This is an independent summary of a published case study. Vendavo is not a KtizoTech client, and all figures are as reported by Zapier. Read the original: Vendavo customer story (Zapier).